Website design involves creating a user friendly and effective GUI (Graphical User Interface) that is both effetive in serving the information you need to get accross as well as making the process (or clicks) to get to that information as simple as possible. This, while keeping your site looking like an extension of your current brand identity.
Website design needs to have a specific purpose to it. A website designer not only has to make the website look good but also needs to make it effective for both the visitors and the business owner. Sit with the client and analyze the specific goals the website should target. Think about what the website should aim for and how it can achieve the same. Analyze the most important aspects of the website and focus on them.
If the website needs to be re-designed, you will need to figure out the fallacies with the current design that needs to be improvised on. Spend some quality time analyzing the various facets of the current website design and evaluate it. While it is important to recognize the weaknesses of the current design and improvise on it, it is equally important to identify the strong points and preserve through the redesign process.
Here are some aspects that you need to pay close attention to during the redesign process:
The size of the website grows with time as more content and more web pages are added to it. And therefore, the structure of the website should be able to support the growing size of the same. The website structure should enable visitors to find information effortlessly and support the weight of the growing content on the web pages.
One of the most important areas that needs to be considered during the redesign process is the traffic sources. When you know how visitors are arriving on the website, you will get to understand the traffic sources better and channelize accordingly. Moreover, you can also determine the most popular pages of your website so that you can retain the specific features of the same.
The layout of the website defines the presentation of its contents. A clean layout enhances the look and feel of the website and make it more appealing to the visitors. The layout of the website also helps in emphasizing the important points in comparison to other elements of the website. While designing make sure you keep the important areas of the website in the limelight that serve to achieve the prime goals and objectives of the website.
The only way to increase website visibility and attract visitor traffic is by optimizing the website for search engines. The design process often takes toll on the SEO of the website that further affects its ranking and traffic. Though it may be difficult and time consuming, make sure the design process impacts the search engines only as little as can be. You have to be very careful with the structure and code of the website to do this.